Sacàra Spirits
Brand identity – Graphic – Photography – Web
CLIENT
Sacàra Spirits S.r.l.s.
YEAR
2020 – 2022
Sacàra Spirits is an Apulian company producing 0-mile distilled spirits. Sacàra Dry Gin, a gin that synthesizes the aromas of Salento, is the first line launched by this company. For Sacàra Spirits, Plam Studio designed a graphic identity and packaging linked to the sun-baked, sea-washed land of Puglia.
The identity of Sacàra Spirits stands out through a fresh touch with an innovative and ironic character. The graphics become playful, recalling an ancestral past through classical iconography undressing it from rhetoric, seeking new life, new meaning. The three figures in Caravaggio's famous painting, trample the Sacàra (a dialect word for cervone, a snake of the countryside). The painting's protagonists are playfully punished by karma by transforming into the botanicals that make up Dry Gin. The back label creates a gradient that is reflected in the Dry Gin creating a diffuse, enveloping background. As the distillate level drops, a colored monolith inspired by the Sacàra Dry Gin flavor and sensations slowly emerges.
