Piancavallo
Video
CLIENT
Research
YEAR
2020
WHERE
Piancavallo
The human eye naturally identifies what it sees as real, existing. Photography, and consequently video have therefore always been linked to reality, possessing the ability to reproduce what our gaze is accustomed to perceiving and associating with the real. With the development of these arts, however, our being has discovered the deception, the photographic appearance, but has remained trapped in the representation, not knowing whether to give in to unreality or face it consciously.
Piancavallo is a documentary video exposing an alarming climatic situation. It is an account of a typical day at the Piancavallo ski resort, forced to systematically use artificial snow due to rising temperatures.
Our gaze, which has been too accustomed to the perception of the real falters in the face of photography; the awareness of fiction is tempered by the allure of the real, and we consciously plunge into artifice. The artificial takes over and is increasingly present in our existence. The human being does not react but surrenders helplessly without questioning the rightness of the choice. In this short video, artificial snow becomes a metaphor for human abandonment to the unnatural. An obvious alarm of a climate problem now out of control, fake snow is exploited for pleasure and profit; despite its unsuitability to the surrounding environment. It deceives human action that instead of opposing it gets carried away by this intoxicating power that man has now arrogated to himself, that of deciding what is real and what is fiction.
