Paolo Nero
Paolo Nero is an Italian brand of 100% regenerated cashmere knitwear. It protects the environment by decreasing the consumption of water and energy needed to process this type of wool. To communicate this process Plam has designed packaging that is stripped down to the bone, simple, direct and easily recognizable. The logo is inspired by the curved shape of the cashmere goat's horns; the continuous line forms the letters PN but also the entire logotype.
Starting from the hardness of the horns, the curve of the logo becomes soft and enveloping conveying gentleness but also reliability. The shape of the pictogram is reminiscent of a sewing needle and a thread, the starting point of each garment. The packaging and communication tell about the natural producers of this precious material: goats. In a playful way, Plam created short sketches that tell about the life of these animals.The design stroke is composed of the continuous line, a cashmere thread that is the conductor of all brand communication.
