“Leo the Teddy Magic Show” is a communication project resulting from a collaboration with Leonardo Nuccio Showroom, a men's fashion salon based in Tricase, Puglia. The Christmas advertising campaign is divided into five episodes that recount the magical adventures of Leo the Teddy, mascot of the showroom, while waiting for Christmas.
The videos are made with the stop-motion technique: more than 1,500 photographs and hours of footage edited together. The set, made entirely by hand from colored cardboard along with props, looks like a stage where Leo performs a thousand vicissitudes. The episodes recount the creation of the teddy bear, made entirely by hand from scraps of men's clothing. Leo the Teddy during his adventures interacts with objects and situations designed to present the accessories that Leonardo Nuccio Showroom offers for the winter season.