Plam wrote and produced the promotional video for Interno Verde 2024, creating a communication that conveys a feeling of curiosity, fantasy and exploration.
Fantasy is always linked to a natural world, to a ‘wilder’ dimension, sometimes absurd, that makes us escape with our minds from the constraints of the city.
Interno Verde, for a few days a year, becomes a mosaic of green gardens in Italian cities, during the rest of the time it is a universe of fantastic spaces in which to take refuge with curiosity and imagination.
The message that the video wants to convey is a sense of mythical exploration, the desire to satiate our curiosity and perceive the Festival as something that goes beyond mere gardens but creates unusual experiences through the community that revolves around it. What characterises the Interno Verde Festival is curiosity. The desire to discover what is hidden behind the walls, gates, and gates of places not normally accessible. The desire to see what we can usually only imagine.
The closed doors of a garden make us lose ourselves in fantasy, in a world of conjecture, we find ourselves wanting to spy through the keyhole and discover something that, perhaps because it is still unknown, is beautiful and even a little bit magical. We want to escape the routine of everyday life and enter a dreamlike, fantastic world.
Interno Verde is the festival that once a year exceptionally opens the most evocative secret gardens of Italian cities to the public. In 2024 the event was held in Parma, Piacenza, Mantua, Ferrara and Vicenza with over 200 gardens open for visits.