Festa dell'Aria

Festa dell'Aria is an annual event by AirBreak co-designed by Politecnico di Milano and the Municipality of Ferrara. Three days of lectures, workshops and events to analyze data on air pollution in the city of Ferrara collected during the year and co-design, together with citizenship, new practices and ideas to improve air quality in the city.
Plam Studio was responsible for the restyling of the graphic identity and printed, web and social graphics for the 2022 and 2023 editions.

2022 Edition
In the 2022 edition, the graphic concept of “wind” was chosen: four winds, four ways of acting together. Wind blows infrequently in the city of Ferrara, which promotes the persistence of smog and worsens air quality.

Having identified the four winds present in the area (Garbino, Grecale, Levante and Scirocco) each was associated with a shade and color to represent its characteristics and peculiarities. The winds were then personified and included as protagonists within a program of activities open to citizens.
In addition to the classic web and printed graphics, “flyer-notes,” A5 size, were also made, useful for the conduct of the scheduled activities. The flyer-notes once filled out can be folded, following the instructions at the foot of the page, into the shape of an airplane and thrown during the activities, becoming a metaphor for letting participants' ideas and feedback fly.

2023 Edition
For the 2023 edition, the personalities and expertise of the 4 winds of the 2022 edition are united in one strong breath. A cohesive organism ready to work as a team for a common goal. The color becomes one and the shade becomes a symbol of intelligent flexibility, acting differentially and timely where it is most needed. The claim gets a makeover and becomes, “Feast of Air, for a city that breathes.”

100% CYAN BLUE becomes the iconic color of the event associated with the element air. It conveys freshness and purity, transparency and openness, and has a strong visual impact. 

Co-created and implemented with
Comune di Ferrara, DedaNext, Lab Service Analytica Srl, Plam Studio, ARPAE Regione Emilia-Romagna, Basso Profilo, Consorzio Wunderkammer, Interno Verde – Il Turco APS, CSV Estensi, Istituto Agrario Navarra Ferrara, I.I.S. Einaudi, Centro Idea, IIS Copernico-Carpeggiani, IIS Aleotti Dossi – Ferrara, IIS Carducci, Orto Botanico Ferrara, Studio Geologico Silgeo, Laboratori Aperti Ferrara, FIAB Ferrara, HERA Spa, Università di Ferrara, Fondazione Bruno Kessler, SIPRO.