PLAM Studio

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Dispositivo per A.L.B.E.R.I.

Installation – Product

CLIENT
Il turco

YEAR
2023

WHERE
Ferrara

COLLAB
Interno Verde

⇒  A.L.B.E.R.I.
⇒  Interno Verde

A.L.B.E.R.I. is a Free Archive of Beautiful Specimens, Memories and Images. The project conceived by Associazione Il Turco Ferrara, thanks to the contribution of the Emilia-Romagna Region, aims to collect in an Online Archive all the memories of Ferrara citizens related to the monumental Cedar of Lebanon in Massari Park. A collection, in continuous evolution, of images, videos and stories about the life of the tree and the park told through the eyes of those who have lived it and still live it today.

On the occasion of Interno Verde 2023 we were asked to create a physical medium with which to access the digital archive. A “device” equipped with a QR code, which would act as a window to all the memories collected within the archive and allow new ones to be uploaded.

The “device” designed for A.LB.E.R.I. is a living structure that makes explicit the relationship between tree, archive and emotion. Roots are the foundation of a plant but also synonymous with origin, memory and remembrance. Metaphorically, also the roots of a person, the bond with the territory. A feeling of belonging to the community.
The device highlights the importance of monumental trees, a source of memories and cultural roots by creating a virtual bridge between tree and memory, providing access to the online archive of emotions. A fusion of artificial matter (the archival structure) and natural matter (the memories and emotions) that will bind together forming a new object, a bridge connecting memory and nature, a symbol of symbiosis between natural ecosystem and human emotionality.
A.L.B.E.R.I.'s “device” interacts with the environment and becomes a living element that is part of the Park ecosystem. The information element of the plaque with the QR code is attached to the apex of a metal cage structure filled with draining gravel. Plants are anchored to the structure, which allows them easy rooting and prevents rainwater from stagnating. The green of the “device” blends with the turf at the foot of the monumental Cedar of Lebanon.

The chosen varieties of plants, from the “sedum” family, are slow-growing, do not require maintenance and do not interfere with the needs of the tree; rather, they naturally absorb pollutants in the air. The “device” thus becomes, yes the access point to the online archive, but also a playful and visually appealing element that promotes the project and incentivizes the protection of the monumental trees in Massari Park.