PLAM Studio

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AJ1 SWAP

Photography

CLIENT
HPO

YEAR
2022

WHERE
Ferrara (FE)

Plam Studio curated the photo shoot for HPO's AJ1 Swap project in collaboration with themosshelter.
AJ1 Swap features the iconic Air Jordan in a journey of fusion between physical and digital object. Plam chose to back-light the translucent resin to best render the “phygital” dimension of the work and bring themosshelter's natural intervention to life.